Synthesia
The enterprise AI-video default — best-in-class avatar quality, compliance and LMS depth — but the AI platform surface is thin: no embeddings, no vector store, no fine-tuning, no agents.
PRICING
| Basic | Free | 1 editor, 10 min video/mo |
| Starter | $29/mo | $18/mo billed yearly |
| Creator | $89/mo | $64/mo billed yearly |
| Enterprise | Custom | unlimited minutes |
Credits are the shared usage currency across all AI features. Annual plans meter yearly: Starter 14,500 credits/yr (~120 video minutes), Creator 44,000 credits/yr (~360 minutes). Seats are limited (1 editor plus 3 or 5 guests) below Enterprise.
checked 2026-07-25 · vendor pricing page
Element scores
Strengths
Best-in-class enterprise AI video generation with 240+ avatars in 160+ languages, Express-2 full-body avatar model, AI dubbing with lip-sync, and the October 2025 Synthesia 3.0 release added interactive Video Agents (real-time conversational avatars), AI Playground (Sora 2 + Veo 3.1 B-roll), and Interactivity 2.0 (quizzes, branching). The compliance stack is the category benchmark: SOC 2 Type II, ISO 27001, ISO 42001 (first AI video company globally), GDPR, C2PA content credentials, SSO/SAML, SCIM. SCORM export and 20+ LMS integrations make it the default for enterprise L&D. ~$150M ARR, $4B valuation (Jan 2026 Series E led by GV).
Honest dings
The AI platform surface is thin: no embeddings, no vector store, no fine-tuning, no reasoning models, no MCP/protocol support, no agent SDK. API access is plan-gated (Creator tier minimum, $89/mo) and limited to video CRUD — no function calling, evals or tracing. Credit-based pricing is hard to predict for automated pipelines. SCORM, Video Agents, 1-click translation and SSO are Enterprise-only, creating a steep jump from $89/mo to five-figure annual contracts. No EU data residency by default (UK-hosted; UK-GDPR, not EU GDPR). Creative ceiling outside structured presenter video remains real.
Sources (9) — every claim traceable
Every audit lists the research it rests on — transparency and traceability are the product. Tools evolve: each audit is a snapshot of its audit date, and re-audits supersede older versions (kept below for reference).
- synthesia.io/pricing — Official pricing page: Free, Starter $29/mo, Creator $89/mo, Enterprise custom; credit-based system with 1,200/3,600/custom credits per tier (accessed 2026-07-13)
- synthesia.io — Official homepage: 240+ avatars, 160+ languages, 50,000+ teams, 90%+ Fortune 100, SOC 2/ISO 42001/GDPR compliance, Video Agents, AI Playground (accessed 2026-07-13)
- docs.synthesia.io — Official API documentation: video creation, dubbing, assets APIs; llms.txt index for AI agents; Python/Node.js SDKs referenced (accessed 2026-07-13)
- europeanstack.com/software/synthesia — Independent review: London HQ, ISO 42001 first globally (Sep 2024), C2PA content credentials, UK-GDPR not EU GDPR, Video Agents feature analysis, €800 custom avatar cost (accessed 2026-07-13)
- aiunpacking.com/review/synthesia — Independent hands-on review: Synthesia 3.0 Oct 2025 launch (Express-2, Video Agents, Interactivity 2.0, AI Playground with Sora 2 + Veo 3.1), ISO 27001/27701/42001, SCIM Q4 2025 (accessed 2026-07-13)
- sacra.com/c/synthesia — Sacra revenue analysis: ~$146M ARR Sep 2025, $100M ARR Apr 2025, 65,000+ customers, 70% revenue from enterprise, 40% of videos are translations (accessed 2026-07-13)
- linkedin.com/posts/victorriparbelli_in-2025-we-ship… — CEO Victor Riparbelli LinkedIn: 2025 feature shipped every 2 working days — Express-2 avatars, AI dubbing 130+ languages, Interactivity 2.0, AI Playground (Sora 2, Veo 3.1, Nano Banana Pro, FLUX 2), SCIM, SSO Video Page (accessed 2026-07-13)
- chatforest.com/reviews/synthesia-ai-video-enterpris… — Independent review: $100M+ ARR, 90%+ Fortune 100 penetration, SCORM export + 20+ LMS integrations, enterprise contracts $8-15k+/yr typical (accessed 2026-07-13)
- toolcolumn.com/review/synthesia-review — Independent review: API is plan-gated and credit-linked not standalone; credit budgeting and plan-gated workflow depth are operational constraints (accessed 2026-07-13)