Unify
Every independent review still quotes $1,740 a month; the live pricing page starts at $0 and $20 a seat, so the self-serve relaunch has made most of what you will read about Unify wrong. The agent work is real, the credit meter is where the money actually goes, and the data quality underneath is the complaint that keeps recurring.
PRICING
| Free | $0 | Limited credits, up to 3 seats, 1 mailbox per seat, 100 records per search, GPT 5.4, agentic chat, prospecting and list building, email and phone enrichment, multi-channel sequences, browser extension, most signal types. No CRM integration, no analytics, no top-ups |
| Base | $20/seat/mo | 800 credits per seat per month, billed monthly, unlimited seats, AI email copywriting, phone and email enrichment, job-change and hiring signals, credit top-ups that pool across the team and carry over up to 12 months |
| Pro | $60/seat/mo | 2,400 credits per seat per month, read-only Salesforce and HubSpot sync, Slack notifications, team management, sequence analytics and rep activity reporting. 14-day free trial, no credit card |
| Business | Custom, annual | Custom credit pool per workspace. The only plan with GPT 5.6, website intent and product usage signals, signal-triggered automations, automated Plays, read-write Salesforce and HubSpot, open API and webhooks, dialer, deliverability analytics, pipeline attribution, and managed Gmail/Outlook mailboxes at $25 per mailbox per month. SSO is an add-on |
Read the plan table twice before comparing Unify to anything. Every independent review published up to August 2026 prices this product at $1,740 per month on an annual Growth contract, roughly $21,000 a year for a single included seat; the live pricing page now starts at $0 and $20 per seat per month, so the third-party numbers describe a plan structure that no longer fronts the site. The catch is what moved down-market and what did not: automated Plays, signal-triggered automation, website and product intent, the API, and read-write CRM sync are all Business-only, and Business is still custom and annual. So the self-serve tiers buy you an agentic prospecting and sequencing seat, not the autonomous signal-to-send machine the marketing describes. Credits, not the subscription, decide the bill: a list search is cheap, phone enrichment is 4 credits a record, and deep multi-step agent runs across many accounts are where the balance goes. Unify hard-stops when credits run out rather than charging on, which is the right default.
checked 2026-08-31 · vendor pricing page
Element scores
Strengths
Unify collapses a stack. Signals, AI qualification, prospecting, enrichment, copywriting, multi-channel sequencing, managed deliverability and CRM sync sit in one system, and the time saved against a hand-assembled Clay plus Smartlead plus 6sense setup is the honest reason companies buy it. The agent layer is not a chat wrapper: agents run continuously in the background generating structured Observations about accounts, you build your own by declaring typed questions with an optional guidance prompt, and those agents become qualification gates inside Plays that prospect, enrich and enrol people automatically. You can watch an agent's reasoning, which sources it read and how it concluded, and that visibility is the thing that makes a system acting in your name auditable at all. The MCP work is unusually complete for a GTM vendor: a remote server with 71 tools running the same agent as Unify Chat, scoped to the calling user's permissions, plus an MIT-licensed plugin conforming to the Agent Plugins 1.0.0 spec so Claude Code, Cursor or Codex can drive outbound directly. Guardrails that matter to a small team are present too: dynamic exclusions for customers, competitors and open deals, managed mailbox warmup and rotation, and a hard credit stop instead of an open meter. SOC 2 Type II, a DPA and a trust centre are published. And the company is well funded, with $40M raised in July 2025 at a $260M valuation, led by Battery with OpenAI's Startup Fund participating.
Honest dings
The published tiers and the product being reviewed are not the same product. Automated Plays, signal-triggered automation, first-party website and product intent, the API and webhooks, and read-write CRM sync are all Business-only, and Business is custom and annual. Buy Pro at $60 a seat and you get an excellent agentic prospecting and sequencing seat; the signal-to-send autonomy that the homepage sells still needs a sales conversation. Second, data quality is the complaint that keeps recurring. The most detailed negative review on G2, from February 2026, reports prospecting surfacing contacts who left their companies three to five years ago, phone enrichment described as very bad, and a Salesforce integration that made a mess of the CRM. Unify's own answer is that it is a vetted marketplace naming the provider behind each result rather than a black-box data layer, which helps you diagnose bad data but does not prevent it. Third, cost is genuinely hard to forecast. Salesdorado, testing the platform, says credit consumption cannot be estimated until the machine has run for months, and Unify's own FAQ concedes deep agentic workflows run high. Fourth, European coverage is weaker than US coverage on both data and signals, by the same reviewer's assessment, which matters if your target accounts are here. Fifth, there is no eval surface: you can test an agent on a few sample records, but nothing scores research accuracy at scale or catches a regression when a prompt or data vendor changes, on a system whose whole job is to make claims about companies in emails you sign. Sixth, model choice is not yours, and the better model is a plan boundary. Finally, the community footprint is thin for the category, with essentially no discussion in the places outbound tools are usually dissected.
Sources (16) — every claim traceable
Every audit lists the research it rests on — transparency and traceability are the product. Tools evolve: each audit is a snapshot of its audit date, and re-audits supersede older versions (kept below for reference).
- unifygtm.com/pricing — Official pricing, verified live 31/08/2026: Free $0 with 3 seats and limited credits, Base $20/seat/mo with 800 credits, Pro $60/seat/mo with 2,400 credits, Business custom and annual. Full feature comparison table showing GPT 5.4 vs 5.6, automated Plays, open API, website and product intent and read-write CRM all Business-only; managed mailboxes $25/mailbox/mo; SSO an add-on. FAQ source for credit costs (email ~1, phone ~4), the hard credit cap, at-cost LLM pass-through and SOC 2 Type II (accessed 2026-08-31)
- unifygtm.com — Official homepage: $786,008,510 of pipeline generated to date, 1.1B people and 65M companies, 40+ data sources, named customers Perplexity, Juicebox and Pylon, managed deliverability description and the multi-channel sequencing claim (accessed 2026-08-31)
- unifygtm.com/product/agents — Official product page for the agent layer: prompt-driven outbound, research and qualification from plain-English ICP descriptions, copywriting grounded in research plus 25M+ messages of reply data, and the claim that agents are trained on the customer's own context and style (accessed 2026-08-31)
- docs.unifygtm.com/reference/agents/overview — Official docs: agents run constantly in the background, are built by defining questions, are called from Plays and Sequences, and are optimised and evaluated internally for accuracy. Primary evidence for the Agents and Evaluations scores (accessed 2026-08-31)
- docs.unifygtm.com/reference/agents/building-an-agent — Official docs: agent configuration is record type, questions with typed responses (true/false, number, select with optional multi-select) and an optional guidance prompt; record type is immutable after save. Primary evidence for the Prompts score (accessed 2026-08-31)
- docs.unifygtm.com/reference/agents/always-on-resear… — Official docs: a multi-agent system researches the business during onboarding and generates Observations, capped at 8 per workspace, that feed AI Research reports; observations can be edited, reordered, tested on sample or random companies, and reports regenerated. Evidence for Multi-agent and Context (accessed 2026-08-31)
- docs.unifygtm.com/developers/mcp/tools — Official MCP reference: 71 tools, six for the agent lifecycle, four for identity and context, 61 wrapping the public APIs; every call scoped to the authenticating user and tenant; run_agent is asynchronous with PENDING, CLARIFICATION_NEEDED, READY, ERROR and NOT_FOUND states; credit exhaustion and rate limits surface as tool errors (accessed 2026-08-31)
- docs.unifygtm.com/developers/mcp/getting-started — Official docs: remote MCP server runs the same agent as Unify Chat, connects to Claude Desktop, claude.ai, Claude Code, Cursor and Codex, supports scheduled recurring work, and can combine context from other MCP connectors in one conversation (accessed 2026-08-31)
- github.com/unifygtm/agent-plugins — Official plugin repository, MIT licence, created 15/07/2026: conforms to the Agent Plugins 1.0.0 specification with plugin.json, skills/ and a streamable-HTTP mcp.json, and links the DPA, Trust Center, Privacy Policy and Terms. Evidence for Protocols and Frameworks (accessed 2026-08-31)
- docs.unifygtm.com/tutorials/how-to-create-an-exclus… — Official docs: exclusions are dynamic filter-based rules over any Unify or CRM data that stop targeting of current customers, in-flight deals and competitors, with company-level exclusions cascading to associated people. Primary evidence for the Guardrails score (accessed 2026-08-31)
- docs.unifygtm.com/llms.txt — Official documentation index confirming the developer surface: Data API, Sequences API, Analytics API, Bulk API for exports, webhooks, Clay webhook ingest, dialer with call recording, transcription and CRM write-back, and the 6sense, Clearbit, Demandbase, G2, Gmail and Fivetran integrations (accessed 2026-08-31)
- salesdorado.com/en/sdr-tools/unify-review — Independent hands-on review (29/06/2026), scored 4.3/5: praises vertical integration and full agent reasoning transparency; flags that credit consumption cannot be estimated until the system has run for months, that data and signals are optimised for the US and weaker in Europe, and that the system idles without qualified traffic. Prices the old plan structure at $1,740/mo annual Growth, ~$21,000 up front, with $100/seat and $25/mailbox add-ons (accessed 2026-08-31)
- prospeo.io/s/unify-reviews — Independent review aggregating user feedback: G2 4.7/5 from 42 reviews with Learning Curve and Integration Issues as the top negative tags; the most detailed negative (0.5/5, February 2026) reports prospecting returning contacts who left companies 3-5 years ago, phone enrichment described as very bad, and a Salesforce integration that created a mess in the CRM; also notes near-zero discussion in r/coldemail and r/sales. Quotes the same superseded $1,740/mo Growth plan (accessed 2026-08-31)
- upstartsmedia.com/p/unify-ai-gtm-pipeline-40-millio… — Independent reporting (15/07/2025) on the $40M Series B led by Battery Ventures at a $260M valuation, with team size around 40, founders Austin Hughes (ex-Ramp) and CTO Connor Heggie (ex-Scale AI) (accessed 2026-08-31)
- builtinsf.com/articles/unify-closes-40m-series-b-20… — Second independent confirmation of the Series B (17/07/2025): San Francisco headquarters, Battery Ventures leading with OpenAI Startup Fund, Thrive, Emergence, Abstract, The Cannon Project and Capital49 participating, following a $12M Series A (accessed 2026-08-31)
- aiagents.wiki/agents/unify-gtm — Independent capability profile: three-layer architecture of signals, Plays and agents; 25+ signal types; classified as a supervised agent because outbound auto-sends only inside a pre-configured human-approved Play; notes heavy OpenAI dependence including a computer-use agent for browsing, and no disclosed proprietary model (accessed 2026-08-31)