RXed AI News

Asana

The Work Graph is a genuinely good substrate for agents, and Asana is betting the company on it — but AI is still under 1% of a $790.8M revenue base, credit accounting is opaque enough that one customer burned 4 million credits in a month, and you cannot pick a model.

PRICING

The per-seat price is only half the bill. AI Studio credits are capped per billing account, not per user, so a 40-person Advanced org shares the same 75K monthly pool as a 5-person one. Credit consumption is per AI rule run and scales with prompt complexity and trigger frequency — third-party implementers put a typical intake-and-routing rule at roughly 1,200–2,200 credits per run. The free Personal tier was cut from 10 users to 2 in November 2025, so the real entry point is Starter.

checked 2026-08-07 · vendor pricing page

Element scores

Strengths

Asana is one of the few work-management vendors with a structural answer to the agent question rather than a chat box bolted on the side. The Work Graph gives agents a permission-scoped ledger of who owes what to whom by when, and every AI feature inherits that permission model — AI can only read what the asking user can read. The Agentic Work Management relaunch (Work Innovation Summit, London, 4 June 2026) shipped Asana Dash as a proactive daily agent, thirty-plus prebuilt AI Teammates that need no prompt engineering, and ten-plus new integrations. The MCP server and AI Connectors put the Work Graph inside ChatGPT, Claude and Gemini, so Asana works as a data source for the AI you already use. The StackAI acquisition ($75M upfront, announced with Q1 FY2027) buys a real execution layer into CRMs, ERPs and databases and, per management, pulls the roadmap forward more than a year. Enterprise+ compliance depth is serious: SIEM, eDiscovery, DLP, HIPAA, data residency, EKM. AI partners are contractually barred from training on customer data and required to delete it after each query.

Honest dings

The credit model is the sharpest problem. Credits are pooled per billing account rather than per user, the billing view only shows workflows, and Asana's own forum carries a leader post titled 'How We Accidentally Burned Through 4 Million Asana AI Studio Credits in a Month' alongside customers describing the accounting as 'a bit of a black hole'. You cannot pick a model to control cost, and there is no evaluation surface to prove a workflow is worth running before it runs. Commercially, the AI story is still small: over $6M ARR exiting FY2026 against $790.8M in revenue is under 1%, and dollar-based net retention sat at 96% — the base is not expanding on its own. AI Teammates and AI Studio Pro are contact-sales, which puts the genuinely agentic tier out of reach of the SMB the Starter price implies. And the June 2025 MCP tenant-isolation bug — 34 days live, roughly 1,000 organisations notified, project data readable across accounts — is the exact failure mode that should worry anyone connecting an agent to a shared plan. Asana found and fixed it themselves and gave customers logs, which counts for something, but it happened.

Sources

Every audit lists the research it rests on — transparency and traceability are the product. Tools evolve: each audit is a snapshot of its audit date, and re-audits supersede older versions (kept below for reference).

• asana.com/pricing — Official pricing: Personal free (2 users), Starter, Advanced, Enterprise, Enterprise+; AI Studio Basic credit caps of 50K/75K/200K per billing account per month; full Asana AI feature matrix by tier (accessed 2026-08-07)
• asana.com/product/ai — Official Agentic Work Management page: AI Teammates (30 prebuilt), AI Studio, Asana Dash, AI Connectors and MCP; vendor statements that partners do not train on customer data and must delete it after each query (accessed 2026-08-07)
• asana.com/product/ai/ai-studio — Official AI Studio capability list (check, classify, route, alert, report, research, create, integrate, translate) and the Basic / Plus $135 per account per month / Pro 5M credits per quarter tier structure (accessed 2026-08-07)
• help.asana.com/s/article/Asana-AI-customization — Official per-feature AI provider breakdown (Smart chat = Anthropic, Smart projects = OpenAI, AI Studio = OpenAI or Anthropic), AWS Bedrock hosting inside Asana's own AWS network, admin provider toggles, proactive AI (accessed 2026-08-07)
• developers.asana.com/docs/mcp-server — Official MCP server documentation with tools reference, compatible clients and integration guide (page updated 05/05/2026) (accessed 2026-08-07)
• investors.asana.com/news-releases/news-release-deta… — Official Q4 and FY2026 results (02/03/2026): FY revenue $790.8M up 9%, Q4 $205.6M, 25,928 core customers, 817 customers at $100K+, NRR 96%, self-description 'the system of action where humans and AI run work together' (accessed 2026-08-07)
• fool.com/earnings/call-transcripts/2026/05/28/asana… — Q1 FY2027 earnings transcript (28/05/2026): StackAI acquisition accelerating the AI workflow roadmap by over a year, AI bookings at 17% of net-new ARR, AI Studio $100K+ customers nearly doubling, FY2027 guidance $855.5M–$863.5M (accessed 2026-08-07)
• digitalapplied.com/blog/asana-operating-system-huma… — Independent analysis of the 04/06/2026 Work Innovation Summit relaunch: Agentic Work Management, Asana Dash as 'AI Chief of Staff', 30+ AI Teammates, Skills library, $75M upfront StackAI price against roughly $20M raised (accessed 2026-08-07)
• bleepingcomputer.com/news/security/asana-warns-mcp-… — Independent reporting on the Asana MCP server data-exposure bug: live from launch on 01/05/2025, found 04/06/2025, roughly 1,000 customers affected, server restored 17/06/2025 (accessed 2026-08-07)
• upguard.com/blog/asana-discloses-data-exposure-bug-… — Second independent account of the same incident with Asana's disclosure text, the tenant-isolation root cause, the customer log-request process and the remediation timeline (accessed 2026-08-07)
• forum.asana.com/t/ai-vs-ai-studio-credits/1126826 — Official Asana forum thread (Feb 2026): Advanced customer burns 75K credits and cannot determine what consumed them, describing the billing view as 'a bit of a black hole'; links to the forum-leader post on burning 4 million credits in a month (12/05/2026) (accessed 2026-08-07)
• cirface.com/blog/asana-ai-explained — Independent implementer breakdown of AI Studio credit economics: roughly 1,200–2,200 credits per intake-and-routing run, 1,500–2,000 for a missing-info checker, and the observation that a poorly scoped rule burns credits and produces noise (accessed 2026-08-07)
• sqmagazine.co.uk/asana-statistics — Independent compilation of Asana's disclosed metrics: AI ARR over $6M exiting FY2026 (under 1% of the FY2025 revenue base), 15% FY2027 new-ARR target from AI, $100K+ cohort growth decelerating from 20% to 13%, Dan Rogers CEO from 21/07/2025 (accessed 2026-08-07)
• get-alfred.ai/blog/is-asana-worth-it — Independent 2026 review documenting the November 2025 cut of the free Personal tier from 10 users to 2, and per-seat cost comparisons against Monday, ClickUp and Linear (accessed 2026-08-07)
• efficient.app/apps/asana — Independent hands-on review: Smart chat handles rescheduling and blocker surfacing accurately, but Asana's AI value concentrates on managers reporting upward rather than individual contributors moving faster (accessed 2026-08-07)