RXed AI News

ASAPP

The strongest safety and observability story in contact-center AI — 100% of responses monitored in production, continuous adversarial red-teaming against 50+ vulnerability types, and a rare published rate card at $0.70 a chat and $1.00 a call. The risk here is the company, not the product: a third CEO in three years landed on 4 August 2026, and there has been no new funding round since April 2021.

PRICING

The AWS Marketplace rates are the only published numbers in enterprise contact-center AI worth quoting, but they are list prices for a self-serve marketplace path. Actual value depends entirely on containment rate: at $0.70 a chat, an agent that only resolves half of what it touches costs more than it saves. ASAPP's own ROI calculator is explicit that its estimates are directional until after a pilot.

checked 2026-08-06 · vendor pricing page

Element scores

Strengths

ASAPP scores where most AI vendors quietly do not. It monitors 100% of GenerativeAgent responses in production with human annotation, lets operators open a flagged conversation and read the agent's reasoning and actions, and validates changes in a no-code simulation environment before they go live. In May 2026 it added Continuous Red Teaming, built on Promptfoo, running automated adversarial tests across 50+ vulnerability types — many-shot jailbreaks, character obfuscation, hallucinated authority, poisoned-document prompt injection, knowledge-base exfiltration, cross-session PII leakage. HILA with Approver Mode puts a human on real-time approval without handing off the conversation, and data-altering actions require confirmation outside the LLM. Compliance is genuinely enterprise-grade: annual SOC 2 Type 2, PCI-DSS Level 1, GDPR alignment as both processor and controller, HITRUST e1 certified in January 2026. Twelve years of contact-center focus shows in the connector catalogue and in the reference list — American Airlines, JetBlue, DISH, EY.

Honest dings

The company is the risk. Katie Stein was appointed CEO on 4 August 2026, replacing Priya Vijayarajendran and making three chief executives in about three years, with a new board chairman seated in June. S&P puts total funding around $325M with the last round a $120M Series C in April 2021 — five years without a raise while Sierra, Decagon and Cresta raise at speed. On the product side, nothing about the AI stack is open: no MCP, no A2A, no public SDK or developer docs, no named model, no model choice, no customer-controlled fine-tuning. Multimodality stops at voice and text. And the numbers are thin where it counts: the April 2026 five-agent launch claimed faster deployment, higher task completion and fewer errors without publishing a single figure, and the 50-90% automation range comes from a vendor-supplied analyst note. G2 carries almost no review volume for a platform this old.

Sources

Every audit lists the research it rests on — transparency and traceability are the product. Tools evolve: each audit is a snapshot of its audit date, and re-audits supersede older versions (kept below for reference).

• asapp.com/press/asapp-appoints-katie-stein-as-ceo-t… — Official 04/08/2026: Katie Stein appointed CEO; cites HITRUST certification, Continuous Red Teaming, Fortune America's Most Innovative Companies 2026, and Forrester Wave Digital Customer Interaction Solutions positioning (accessed 2026-08-06)
• asapp.com/press/asapp-launches-multiple-ai-agents-w… — Official 27/04/2026: five purpose-built CXP agents — Discovery, Developer, Simulation, Insights, Optimization; outcome claims stated without figures (accessed 2026-08-06)
• asapp.com/press/asapp-adds-continuous-red-teaming-t… — Official 19/05/2026: Continuous Red Teaming built on Promptfoo, 50+ vulnerability types, jailbreak and hallucinated-authority probes, RAG-layer attacks including poisoned documents, KB exfiltration and cross-session PII leakage (accessed 2026-08-06)
• asapp.com/press/asapp-expands-generativeagent-platf… — Official 16/09/2025: conversation monitoring with flag reasons and visible agent thoughts/actions, no-code simulation testing, real-time dashboards, API integration hub and function calls, pre-built CRM/CCaaS/telephony connectors, multi-agent voice configuration (accessed 2026-08-06)
• asapp.com/press/asapp-expands-generativeagent-with-… — Official 22/07/2025: HILA with Approver Mode for real-time or asynchronous human approval, conversation monitoring with customisable guardrails, testing and simulation (accessed 2026-08-06)
• asapp.com/security — Official security page: annual SOC 2 Type 2 audit, PCI-DSS Level 1 certification, GDPR alignment as both processor and controller, security disclosure process (accessed 2026-08-06)
• asapp.com/hub/the-contact-center-buyers-guide-to-ge… — Official buyer's guide 18/02/2026: multiple task-specific LLMs with swappable backend and vendor-run QA, API transformation layer retrieving only authenticated-user data and redacting before storage, confirmation workflow outside the LLM for data-altering actions, 100% production response monitoring with human annotation, no-code tooling (accessed 2026-08-06)
• asapp.com/products/generativeagent — Official product page: HILA and the AgentDesk workspace, voice concurrency, memory and personalisation, grounding in the customer knowledge base, Build/Observe/Integrate surfaces (accessed 2026-08-06)
• aws.amazon.com/marketplace/pp/prodview-2tm4w6wordqvk — AWS Marketplace listing: $0.70 per digital interaction, $1.00 per call interaction on a 1-month contract; 12-month up to 92% off, 24-month up to 96%; interaction definition and 24h expiry (accessed 2026-08-06)
• aws.amazon.com/marketplace/pp/prodview-f4x4hwuj4gib4 — AWS Marketplace listing: ASAPP Messaging Lite proof of value, $50,000 for 12 months including 25,000 interactions (accessed 2026-08-06)
• cx.asapp.com/hubfs/S&P%20Global%20-%20451%20Researc… — S&P Global 451 Research 08/01/2026: founded 2014, ~$325M raised, last round $120M Series C April 2021 led by Fidelity and Dragoneer, offices NYC/California/Argentina/India, reference customers American Airlines, DISH, EY, JetBlue, CXP launched November 2025 (accessed 2026-08-06)
• cx.asapp.com/hubfs/Analyst%20Reports/Omdia%20-%20On… — Omdia On the Radar: LLM-native CXP architecture, multi-agent framework, governance and observability by design, 50-90% potential automation range (vendor-supplied, not independently measured) (accessed 2026-08-06)
• cmswire.com/contact-center/asapp-adds-5-ai-agents-t… — Independent 2026: HITRUST e1 certification January 2026, Somesh Khanna joins board February 2026, Fortune Most Innovative March 2026; notes ASAPP's claimed outcomes remain unquantified with no benchmarks or case studies in the release (accessed 2026-08-06)
• cmswire.com/customer-experience/avaya-asapp-name-ne… — Independent 08/2026: Katie Stein effective 04/08/2026 succeeding Priya Vijayarajendran, set against a wider run of CX and CCaaS CEO turnover since 2025 (accessed 2026-08-06)
• twig.so/blog/asapp-vs-maven-agi-vs-twig — Independent (competitor) comparison 20/04/2026: no published rate card for direct deals, six-to-seven-figure annual deployments, AWS-published airline case at 39 days kickoff to production, ASAPP's own docs citing 4-6 weeks to 2 months (accessed 2026-08-06)
• asapp.com/hub/the-essential-guide-to-ai-customer-se… — Official glossary defining MCP and A2A as industry standards — documented as concepts, with no ASAPP MCP server or A2A support announced anywhere in the vendor's materials (accessed 2026-08-06)
• asapp.com/roi-calculator — Official ROI calculator: estimates explicitly labelled directional, based on assumed model parameters, refined only after a pilot; savings modelled on containment uplift plus HILA concurrency (accessed 2026-08-06)