Attio
The first CRM to ship a native, write-gated MCP server — Universal Context and always-on revenue agents make it the sharpest AI-native CRM under €70/seat, if you budget for the credit meter.
| Free | $0 | up to 3 seats, 50,000 records, 3 custom objects, limited AI credits |
| Plus | $29/user/mo annual ($36 monthly) | unlimited seats, AI Attributes unlocked, sequences, ~1,500 workspace credits/mo |
| Pro | $69/user/mo annual ($86 monthly) | Call Intelligence, advanced permissions, ~10,000 workspace credits/mo, API access |
| Enterprise | Custom | SSO, advanced security/admin, custom objects and credit volume |
Paid plans are annual-only commitments; monthly billing costs more per seat. AI features (Research Agent, AI Attributes) draw from metered workspace credits on top of the seat price — a Research Agent run costs roughly 10 credits, and top-up packs (5,000 credits for ~€78/$85) are common by month three for teams that automate heavily.
checked 2026-07-28 · vendor pricing page
Element scores
Strengths
Universal Context automatically captures emails, calls, product usage and billing into one always-live layer that every agent and workflow reads from — no manual data-model wiring required. Native, hosted MCP (since 19/02/2026) ships OAuth-only auth, user-scoped permissions and mandatory write-confirmation, a materially stronger security default than most CRM integrations. Always-on revenue agents (PLG activation, renewal risk, lead routing) plus a genuine developer prompt surface (Prompt Completion) push past 'AI chat sidebar' into real workflow automation.
Honest dings
AI usage is metered in workspace credits stacked on top of per-seat pricing, and Research Agent runs (~10 credits each) get expensive fast for teams that automate at scale — several independent reviews flag month-three top-up packs as typical. Paid plans are annual-only, no month-to-month option. No systematic way to test or benchmark AI-generated attribute quality, and the underlying LLM is fixed and unnamed with no model choice.
Sources
Every audit lists the research it rests on — transparency and traceability are the product. Tools evolve: each audit is a snapshot of its audit date, and re-audits supersede older versions (kept below for reference).
- attio.com — Official '30,000+ customers' figure, Universal Context, SDK/API/MCP positioning, 2.6M MCP calls/month and 400M API calls/week scale claims (accessed 2026-07-28)
- attio.com/pricing?_rsc=1evqm — Official pricing page: Free/Plus/Pro/Enterprise tiers, feature gating by plan (accessed 2026-07-28)
- craftt.io/blog/attio-pricing-explained — Independent breakdown confirming $29/$69 annual seat pricing and no-implementation-fee positioning vs HubSpot/Salesforce (accessed 2026-07-28)
- craftt.io/blog/attio-ai-features — Independent deep-dive on AI Attributes (Research/Classify/Summarize/Prompt Completion), Research Agent, Call Intelligence and the credit-cost model (accessed 2026-07-28)
- stackswap.ai/attio-mcp-review — Operator review of Attio's native MCP server: launch date 19/02/2026, OAuth-only auth, reads auto-approve/writes require confirmation, full audit log, comparison vs Close MCP (accessed 2026-07-28)
- mer.vin/2026/07/attio-crm-explained-ai-revenue-plat… — Feature-by-feature breakdown table (AI Attributes, Research Agent, Call Intelligence, revenue agents), compliance posture (ISO 27001, GDPR, CCPA), pricing table (accessed 2026-07-28)
- myaiguide.co/tools/attio — Independent review confirming London HQ, AI Attributes/MEDDPICC-BANT call extraction, free/paid tier gating of AI features (accessed 2026-07-28)
- prnewswire.com/news-releases/attio-raises-52m-serie… — Official Series B announcement (26/08/2025, $52M, led by GV) confirming London/San Francisco dual base and $116M raised to date (accessed 2026-07-28)