Clay
The strongest AI-native GTM platform in the market, but the entry ticket is €170/month and the dual-credit meter punishes teams who skip the free test runs.
PRICING
| Free | Free | 500 actions + 100 data credits/mo |
| Launch | $185/mo | starts at; $167/mo billed annually |
| Growth | $495/mo | starts at; $446/mo billed annually |
| Enterprise | Custom | annual commitment |
Every price is an entry point into a two-currency usage model: Actions (15,000/mo on Launch, 40,000 on Growth) reset each cycle and never roll over, while Data Credits (2,500 and 6,000/mo) roll over up to 2x, and both can be expanded for more money.
checked 2026-07-25 · vendor pricing page
Element scores
Strengths
Clay is the most flexible AI-native GTM platform going: Claygent runs an agentic web-research loop row-by-row against every account, Navigator takes human-like actions on stubborn sites, and Claygent Builder plus Sculptor turn prompt engineering into a testable, versioned, deploy-everywhere workflow. Free test runs on real data before you spend a credit, model choice from Clay-tuned to frontier reasoning with bring-your-own keys, a two-way MCP server, and a 200+ provider marketplace whose data costs dropped 50-90% in the March 2026 restructure.
Honest dings
The floor is €170/month and the new dual-credit system (Data Credits plus Actions) makes cost hard to predict; a single enrichment run can exhaust the Launch tier's 2,500 credits mid-month. Full LinkedIn enrichment leans on a separate Sales Navigator subscription. Teams that skip the free test runs and let agents auto-fire on every row burn credits fast, and there is no hosted vector store, no customer fine-tuning, and only weak runtime content safety.
Sources (9) — every claim traceable
Every audit lists the research it rests on — transparency and traceability are the product. Tools evolve: each audit is a snapshot of its audit date, and re-audits supersede older versions (kept below for reference).
- university.clay.com/docs/claygent-builder — Official docs: Claygent Builder, Sculptor conversational agent building, model selection (frontier/open-weight/Clay-managed), free 10-input testing, MCP server connections, deploy-everywhere (accessed 2026-07-23)
- university.clay.com/docs/use-ai-integration-overview — Official docs: Use AI feature — GPT/Claude/Gemini model choice, web research vs content creation, image generation, JSON schema outputs, bring-your-own API keys (accessed 2026-07-23)
- clay.com/guides/how-to-use-claygent-for-prospect-re… — Official guide (30/04/2026): Claygent as agentic web research, structured-output-plus-citation-plus-Not-found discipline, table-in-the-table context, model cost trade-offs, free test runs (accessed 2026-07-23)
- clay.com/claygent — Official product page: Claygent, Navigator, access to all frontier models, Agent plugin (API + CLI), Sculptor, business-context injection (accessed 2026-07-23)
- landbase.com/blog/clay-pricing — Independent pricing breakdown: Launch $185/mo, Growth $495/mo, data marketplace costs down 50-90% in March 2026, $3.1B Series C 2025 (accessed 2026-07-23)
- cleanlist.ai/blog/2026-03-12-clay-pricing-changes-2… — Independent analysis of the 11/03/2026 pricing overhaul: Starter/Explorer/Pro collapsed to Launch/Growth, new Actions credit type, CRM integrations moved down to Growth (accessed 2026-07-23)
- constructionowners.com/news/clay-expands-nyc-hq-add… — 10,000+ customers, ~$5B valuation (2025), NYC HQ, offices in SF and London, founded 2017 (accessed 2026-07-23)
- zenml.io/llmops-database/ai-powered-sales-intellige… — Technical profile: Claygent architecture, 150+ data providers, 1B+ agent runs targeting 2B/year, Navigator agent for web forms (accessed 2026-07-23)
- pitchbook.com/profiles/company/225887-77 — Corporate record: HQ 111 West 19th Street, New York NY 10011; founded 2017; venture-backed (accessed 2026-07-23)