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SCORE 7/1016/20 elements Audited 2026-08-01 · RXed table v1.0

Cresta

Fine-tunes on your own conversations and coaches human agents in real time like nobody else, but the integration surface is closed — no MCP — and the tuning bill is paid in months of internal effort.

Enterprise platformAutomation & AgentsChatVoice & SpeechProductivityPaid
Vendor
Cresta Intelligence, Inc. · cresta.com
Origin
US — Palo Alto
Pricing
Not published — custom enterprise quotes only; per-seat plus usage licensing reported by independent reviews
Users (official only)
Over $100M ARR; customers include United Airlines, Cox Communications, Marriott; 500+ employees (source, 2026-04-30)

Element scores

Reactive
Retrieval & Memory
Orchestration
Validation
Models
Primitives
Pr6.5
Prompts
Em
Embeddings
Cx7.5
Context
Tr8
Tracing
Lg7.5
LLM
Compositions
Fc7
Function calling
Vx
Vector store
Rg8
RAG
Gr7.5
Guardrails
Mm7
Multimodal
Deployment
Ag7.5
Agents
Ft8.5
Fine-tuning
Fw8
Frameworks & harnesses
Ev8
Evaluations
Sm6.5
Small models
Emerging
Ma5
Multi-agent
Sy6
Synthetic data
Pc3
Protocols
In
Interpretability
Th
Thinking models
Tap or hover any element to see why it got that score.

Strengths

Real-time human coaching is the most proven surface: G2 reviewers confirm the in-call prompting changes agent behavior while the conversation is live. Fine-tuning on your own conversation data plus 20+ task-routed models is a real accuracy edge over prompt-only rivals. Opera gives ops teams a genuine no-code harness, and Knowledge Agent (03/2026) reads live audio plus on-screen context to serve cited answers unprompted. The CCaaS integration bench is the deepest in the field — cloud (Five9, Genesys, NICE, Amazon Connect) and on-premise (Cisco, Avaya) both supported. $100M ARR (04/2026) with United Airlines, Cox and Marriott in production.

Honest dings

No MCP or A2A anywhere in the stack — every integration is a bespoke connector, which is a closed surface in 2026. G2 (4.2/5 across 43 reviews) flags knowledge-suggestion accuracy misses and transcription inconsistency for accented callers. Tuning the AI to your business takes months of dedicated internal investment before the platform performs. Pricing is undisclosed and enterprise-only. And multi-agent coordination is thin: parallel products on a shared record, not agents working together.

Best for: Enterprises that keep humans in the loop — large contact centers in travel, financial services and telecom where real-time agent coaching and conversation intelligence on 100% of calls matter more than full automation.
Visit cresta.com/platform-overview Prices and details change — this passport is re-verified at least quarterly.

Sources

Every audit lists the research it rests on — transparency and traceability are the product. Tools evolve: each audit is a snapshot of its audit date, and re-audits supersede older versions (kept below for reference).

  • cresta.com/llm-info — Cresta's canonical company facts page (updated 20/05/2026): Palo Alto HQ, founded 2017 from Stanford AI Lab, $280M+ raised, 500+ employees, product portfolio, Ping Wu CEO (accessed 2026-08-01)
  • cresta.com/platform-overview — Official platform claims: 20+ LLMs in task-specific systems, fine-tuning on proprietary data, synthetic datasets, LLM-based evals, simulation and regression testing, guardrails (accessed 2026-08-01)
  • cresta.com/opera — Opera no-code orchestration engine: GenAI Intents, Workflows, Analyzer — continuous model evaluation and precision tuning without code (accessed 2026-08-01)
  • axios.com/pro/enterprise-software-deals/2026/04/30/… — Official: over $100M ARR, told to Axios exclusively by the company (30/04/2026) (accessed 2026-08-01)
  • prnewswire.com/news-releases/cresta-launches-knowle… — Knowledge Agent launch (17/03/2026): ambient listening, Context Fields, browser-sidebar UX, cited answers; Ping Wu CEO quote (accessed 2026-08-01)
  • cresta.com/blog/the-three-pillars-of-voice-integrat… — Voice integration depth (14/05/2026): SIP/PSTN/CCaaS-native streaming, cloud and on-premise support matrix, AI-to-human handoff architecture (accessed 2026-08-01)
  • g2.com/products/cresta/reviews — Independent user signal: 4.2/5 across 43 reviews; recurring complaints on knowledge-assist accuracy and transcription of accented/bilingual callers; praise for real-time assist (accessed 2026-08-01)
  • eesel.ai/blog/cresta-review — Independent (competitor-disclosed) review: pricing not publicly disclosed, customer list, 87% of G2 reviewers mid-market/enterprise, Agent Assist strongest capability (accessed 2026-08-01)
  • gtmlens.com/cresta-1b-deep-dive — Independent analysis: $125M Series D at ~$1B post-money, positioning as regulated-vertical specialist vs Sierra/Decagon, tuning-effort and setup-time complaints (accessed 2026-08-01)