Hatch
A real AI receptionist for US home-services shops — voice, SMS and email agents that book into ServiceTitan — but Hatch will not publish a price and will not say which model is talking to your customers.
PRICING
| Hatch Standard | Quote only | lead response and follow-up across channels, AI + humans in one workspace, CRM and lead-source workflows |
| Hatch Pro | Quote only | more contacts, AI conversations and messaging included, custom reporting, marketing blasts |
| Hatch Enterprise | Quote only | analytics and operational oversight for high-volume, multi-location teams |
Ask for the base platform fee at your location count, the per-conversation or per-message overage rate, any one-time implementation fee, and the exit terms on the annual contract — in writing. Reviewers who were unhappy were most often unhappy about a line item they had not seen before signing, including one who reported being charged the start-up fee every month for a year.
checked 2026-09-07 · vendor pricing page
Element scores
Strengths
Hatch does one job and the plumbing behind it is deep. AI agents answer inbound calls, texts and emails, qualify the caller, answer from your own knowledge, check the address is in your service area, book straight onto the ServiceTitan calendar — Adaptive Capacity rules included — or LeadPerfection, transfer a live call to a person when it should, and write the disposition and transcript back to the CRM. Around twenty CRM integrations and eighteen lead sources (Angi, Thumbtack, Porch, Modernize, Google LSA, Yelp) mean it sits where the leads already land. Compliance is treated as product, not afterthought: 10DLC registration, sender identification, holiday and business-hours gating, removal rules, and a required automated-call disclosure in outbound voice greetings. There is a documented public REST API with Bearer keys, webhooks, a Zapier app and a BI-ready bulk export, plus SOC 2 Type II and a Vanta trust centre. Yelp bought the company for $271.2 million in February 2026 and reported it at a $34 million run rate growing 92% — this is not a startup that might disappear next quarter.
Honest dings
Two things a buyer should not have to accept. First, the model is a black box: nowhere in the documentation, the marketing or the trust centre does Hatch say which model speaks to your customers, so you cannot assess it, cannot tell when it changes under you, and cannot compare it to anything. Second, nothing is priced in public — three tiers, no numbers, an annual contract per location, platform fee plus usage, and a sales call to find out. Operators report $600-900 a month. Review sentiment splits hard along exactly that line: Capterra sits at 3.5/5 across roughly 40 reviews with a bimodal distribution (57% five-star, 30% one-star), value-for-money is the lowest sub-score at 3.3, and the recurring complaints are billing surprises and support responsiveness, not the AI. G2's 4.3/5 across 77 reviews is the more flattering of the two. There is also no way to teach the system from your own transcripts, no MCP or A2A surface, and no citation display to show what the agent grounded an answer on.
Sources (13) — every claim traceable
Every audit lists the research it rests on — transparency and traceability are the product. Tools evolve: each audit is a snapshot of its audit date, and re-audits supersede older versions (kept below for reference).
- yelp-ir.com/news/press-releases/news-release-detail… — Official: Yelp acquires Hatch for ~$270M cash plus $30M retention; ~$25M ARR as of November 2025 at 70% YoY growth, modestly negative cash flow; Hatch founded 2018, headquartered in New York City, becomes a wholly owned subsidiary (accessed 2026-09-07)
- stocktitan.net/sec-filings/YELP/10-q-yelp-inc-quart… — Yelp 10-Q: acquisition completed 02/02/2026 for $271.2M cash, $221.0M goodwill and $55.0M intangibles, $4.4M acquisition and integration costs in Q1 2026 (accessed 2026-09-07)
- finance.yahoo.com/markets/stocks/articles/yelp-inc-… — Yelp Q1 2026 earnings call summary: Hatch at an annual run rate exceeding $34 million in March 2026, 92% year-over-year growth — the only current official adoption figure (accessed 2026-09-07)
- docs.usehatchapp.com/getting-started/hatch-assistan… — Official docs: AI Agent playground (Persona / Knowledge / Decision Tree), document limits (PDF, TXT, TIFF, 5 MB), the full command list, sandbox testing checklist, publish flow, and the TCPA disclosure requirement for outbound voice (accessed 2026-09-07)
- docs.usehatchapp.com/integrations/hatch-api/hatch-a… — Official docs: public REST API with Bearer-token authentication, key management in the App Marketplace, Swagger endpoint reference, rate limit of 100 requests per 10 seconds (accessed 2026-09-07)
- docs.usehatchapp.com/llms.txt — Full documentation index used to establish scope: Voice AI, after-hours bots, Conversational Analytics, Bulk Export API, webhooks, Zapier, 10DLC/TCPA compliance, ~20 CRM integrations and ~18 lead sources (accessed 2026-09-07)
- usehatchapp.com/pricing — Official pricing page: Standard / Pro / Enterprise with no published prices; platform fee plus usage, annual plans paid monthly per location (accessed 2026-09-07)
- usehatchapp.com/customers/small-business-mid-market — Vendor claim of SOC 2 Type II certification; corroborated by the existence of a Vanta-hosted trust centre at trust.usehatch.ai (accessed 2026-09-07)
- softwareadvice.com/product/266333-Hatch — Independent review aggregate: 3.5/5 overall, distribution 57% five-star and 30% one-star, value for money 3.3, ease of use 3.5, support 3.5; verbatim complaints about repeated start-up-fee billing and customer-success turnover (accessed 2026-09-07)
- g2.com/sellers/hatch-df7ccc7c-5adb-4b9c-9d72-a0f194… — Independent review aggregate: 4.3/5 across 77 verified reviews — the more favourable of the two platforms, cited alongside Capterra rather than instead of it (accessed 2026-09-07)
- serviceagent.ai/blogs/hatch-pricing — Operator-reported pricing of roughly $600-900 per month, platform fee plus usage, annual per location; Capterra at 3.5/5 across ~40 reviews. Published by a competitor, so treated as a pointer to the pricing opacity rather than as a verified rate (accessed 2026-09-07)
- dialedcontractor.com/index/usehatchapp — Independent index: legal entity Hatchify Inc. d/b/a Hatch, module list, target segment. Its 'public API: none' and 'no data export' entries are contradicted by Hatch's own API and Bulk Export docs — noted here because it is the kind of secondhand claim this audit exists to check (accessed 2026-09-07)
- usehatchapp.com/customers/home-services — Vendor case studies used for the agentic-outcome claims: High Ground booking 81% of leads and saving $300K a year, Crown Roofing at $365K influenced sales in 60 days with opt-out below 1% — vendor-published, labelled as such (accessed 2026-09-07)