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Audited 2026-07-21 · RXed table v1.0

Recraft

Visit recraft.ai
“AI for designers, creatives, teams” — the vendor’s own words

Buy it for production SVG vectors, brand styles and a €0.03-per-image API — the one image platform that ships a real MCP server; skip it for video-first or document-grounded work.

Best for: Designers, marketers and automation builders who need brand-consistent logos, icons, vectors and ad creative at predictable per-image cost — especially agent pipelines that want image generation over MCP instead of another proprietary SDK.
Scope11/20
Quality7/10
Where the quality sits
6Reactive
6Retrieval & Memory
7Orchestration
5Validation
8Models
SpecialistImage GenerationVideo GenerationMarketingFreemium
Vendor
Recraft, Inc. · www.recraft.ai
Origin
US — San Francisco
Pricing
Free · Basic $12/mo · Pro $20/mo · Teams $22/mo · Enterprise Custom
Users (official only)
4M+ users (source, 2025-05-01)

PRICING

FreeFreedaily credits, public images
Basic$12/mo1,000 credits; $10/mo annually
Pro$20/mo2,000 credits; $16/mo annually
Teams$22/mo2,000 credits; $18/mo annually
EnterpriseCustomquoted by sales

Credit-based: Pro and Teams step up in credit bundles ($20/$40/$80/$160 per month for 2,000 to 16,000 credits), annual billing saves about 20%, top-up credits are sold separately and never expire, and API access is billed apart from the subscription.

checked 2026-07-25 · vendor pricing page

Element scores

Reactive
Retrieval & Memory
Orchestration
Validation
Models
Primitives
Compositions
Deployment
Emerging
Tap or hover any element to see why it got that score.

Strengths

The only model family generating production-quality editable SVG, with V4 (02/2026) and V4.1 (05/2026) tuned for design taste, layout and readable typography rather than generic aesthetics. Custom styles give real brand consistency from uploaded assets. The API is cheap and predictable ($0.035/image on V4.1), the MCP story is the best in the image category (hosted + open-source local servers), and SOC 2 Type 2 plus AIUC-1 certification back the enterprise pitch. $30M Series B led by Accel with an NVIDIA extension; 4M+ users and enterprise design teams at Amazon, NVIDIA, Salesforce and Uber.

Honest dings

Free-tier images are public with no commercial rights — real work starts at paid. Observability is thin: no run traces or cost attribution beyond credit counts. Agentic mode and video generation are young, and independent reviews place Recraft as a static-asset specialist — video, talking-head and catalog-scale product photography need other tools. Subscription credits don't roll over, and remote-MCP and API usage draw from two separate, non-interchangeable balances.

Prices and details change — this passport is re-verified at least quarterly.
Sources (11) — every claim traceable

Every audit lists the research it rests on — transparency and traceability are the product. Tools evolve: each audit is a snapshot of its audit date, and re-audits supersede older versions (kept below for reference).

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